Exhibition identity and title wall

Exhibition identity and title wall

Einstein is an award-winning special exhibition for the American Museum of Natural History.

The goal of the exhibition was simple yet ambitious: to give visitors an understanding of Einstein’s revolutionary ideas. Graphic design proved crucial to meet this challenge, as phenomena such as traveling close to the speed of light, or viewing time as a fourth dimension, cannot be represented in three dimensions. Through text, graphics and media, however, these concepts can be explained in interesting and engaging ways.

Special exhibition for the American Museum of Natural History, produced in cooperation with the Hebrew University of Jerusalem and the Skirball Cultural Center, Los Angeles. On view at AMNH from November 2002 through August 2003.

Design Team
Shani K Parsons (lead designer), Iris Jan, Tim Martin, Stephanie Reyer, Caroline Seitz, Craig Stout, and Catharine Weese

Press & Awards
EINSTEIN received awards from the Art Directors Club, Society for Environmental Graphic Design, and ID Magazine, as well as press coverage in The New Yorker and The New York Times.